Friday, October 28, 2011
Ten Innovation Myths
By Scott Anthony of the Harvard Business Review
Over the past year I've shifted my presentation materials so they include mostly pictures and 96 point font. That's good for audiences (at least, I think it is), but bad when I get the kind of request that landed in my in-box last week.
"I'm doing an innovation update at one of our meetings and I'm hoping you can assist me with some conversation starters," a senior leader said to one of our clients. "The main point of the presentation is to get the audience thinking proactively and positively about how they can contribute to innovation."
I had presented a slideshow on this exact topic in April. Unfortunately, my slides consisted of a big picture of a black box, a photo of Steve Jobs, headshots of eight academics, a screenshot of an Old Spice advertising campaign, and a picture of my favorite haircut place in Singapore. The slides are pretty, but they won't help a thirdparty who lacks the context.
So, my colleague Josh Suskewicz and I put our heads together and came up with the 10 innovation myths that we encounter most often in the field.
Read on at the Harvard Business Review.