Wednesday, June 6, 2012

Ignite 2011 Contest Winner is On a Mission to Reinvent Community Exercise



The winner of Ignite 2011's Ideas Contest, Jim Stritzinger recently launched his company EnduringFX.  They are  embarking on a mission to completely reinvent the experience of community exercise. With 42% of the US population projected to be obese by 2030, it’s unlikely that we’re going to be able to successfully fight diabetes in the Emergency Room. There’s no way to halt the ramp-up in diabetes without targeting obesity – a primary driver to theincrease of type 2 diabetes. And by far, the coolest, most convenient, most under-utilized, and least expensive place for a community to exercise is in an outdoor public park!
Wait until you visit one of our EnduringFX parks—you can assess weather conditions, see if your friends are there, and check in with your smart phone. As you push a stroller or walk past the mile markers, a digital sign will tell you how far you’ve gone and how fast you’re moving. When you set a new personal record, Microsoft Kinect for Windows will take your picture at the finish line video wall, for display on a downtown digital billboard in your city (with your permission, of course)....
Continue Reading at the Innovation Challenge Blog.  

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